Hiring an SEO expert in a vibrant city like San Diego is a must-do—especially if you are just starting as a small business owner. At Click Fanatic, we often see clients offering tourism facilities, spas, kids’ parks, water parks, restaurants, and resorts. We have done wonders for our clients in the past, and we can do the same for you as well.
In this blog post, we’ll highlight a few of our secret SEO moves that we deploy to rank your business higher in Google search results. And we don’t stop there—we ensure you get the ideal clients to your website/social pages who actually want your services. The following will help you hire a real SEO expert in San Diego or California.
The Same Old Keyword Research
It may sound old, and it’s an always-discussed SEO tip that any SEO expert would talk about for hours. But actual keyword research requires a deep understanding of your client’s search intent. You might be surprised after a few tweaks and filters in your SEMrush dashboard.
We have seen numerous SEO experts trying to rank for SEO keywords like “best resort in San Diego” but fail due to keyword difficulty. Get this: it is not about the keyword itself—it is about the data, text, and value around the keyword. We can go on for hours on this, but—
Understanding Google
Google is like a complicated relationship—you never know where it will go! Except, its changes are lightning fast and way too unexpected. And every SEO expert wants to keep this relationship intact.
If you can get a few of the following points correct, the chances of you being noticed by Google increase dramatically!
Keyword Intent
Don’t use transactional intent keywords in an informational blog. Similarly, don’t use irrelevant keywords in your text that may confuse the reader. For example, if you are running a spa in San Diego, you need transactional keywords in your website’s main pages. Your blog page, which will be responsible for most traffic, can use both transactional and informational.
If you are not selling spa material, avoid keywords like buy best spa scents. It’s better to stick to the keywords that are relevant to your website/business.
Domain Age
A domain age is like an old friend—Google remembers them. We have seen new domains ranking higher on Google within the first three months because of their unique content and quality. Still, an old domain puts in a bit of SEO juice. If you have worked hard on it, chances are Google will award it extra points and attention. One perk is that it will index your links faster.
Anchor Text
Explain the anchor texts, where they will lead the user. Don’t just use “click here”—instead, use “click here for new resort facilities in San Diego.” Google and other AI are continuously surfing pages, and their ability to skim through links has only evolved in the past few years. They know what your anchor says, and they know where it is leading the user.
If the hyperlink in your web page just says “click here” without specifying the page’s content, it is less likely to be noticed as valuable. If the anchor text explains a bit about the leading page, it is appreciated and gets more SEO juice and trust.
Keyword Optimization
Avoid keyword stuffing; it is an SEO killer. We often see web pages stuffed with keywords. They are in shambles, and even the search engines are confused and mark them as suspicious. So, working on the quality of the content with an average number of targeted keywords appearing naturally is the best course of action.
Humane Content
Google might say it allows AI-generated text, but it can only do so much for your website. After all, only content coming from a human can provide better value to another human. Most SEO experts know that AI-generated content is never too unique. It is always a paraphrasing of randomly picked text lines from hundreds of different pages.
When Google gets such content, most of the time it marks it as “thin” or “less valuable.” We encourage AI usage, but using it to generate whole articles defeats the purpose of your entire SEO campaigns.
Content Quality
The quality of content on your website speaks volumes about your services, value, and intent. Google always notices this. And it must abide by the Webmaster Guidelines, and thin content never stays long in Google search results. Google de-indexes millions of pages daily because of thin content that provides no value to readers and is way too short.
Backlinks
This is the oldest SEO approach that still works like magic. A pingback from a high-authority site can boost your site’s value and trust. Don’t go for hundreds of backlinks from low-authority, irrelevant sites; instead, go for a few from high-authority, relevant websites.
How Click Fanatic Is Your Go-To SEO Expert in San Diego
We have been in the SEO business long enough to know the ins and outs of search engines. And we deploy the latest white-hat SEO techniques that bring value to your business/website/blog. You can ask for a FREE QUOTE HERE.
